![]() ![]() The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. ![]() ![]() Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. ![]() In 1990, Nintendo had a virtual monopoly on the video-game industry. A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry. ![]()
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